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Course Outline

Welcome and Program Overview

  • Learning objectives, agenda, and course dynamics.
  • Participant expectations and ground rules.

Operational Context: Public Services and Social Exposure

  • The field worker as the representative face of the organization.
  • Common high-pressure situations in public service operations.
  • The impact of public exposure on institutional reputation.

Emotional Self-Management in the Field

  • Recognizing emotional triggers during field interactions.
  • Self-regulation techniques to apply before and during confrontations.
  • Preventing emotional burnout resulting from continuous public exposure.

The ABC Protocol for Crisis and Confrontation

  • The three phases: Anticipate, Block, and Channel.
  • Step-by-step application in a public confrontation.
  • Immediate-application exercises using typical scenarios.
  • ABC pocket card featuring key steps and response phrases.

Assertive Communication with Critical Stakeholders

  • Differentiating between passive, aggressive, and assertive responses.
  • Using the first-person message model to convey positions effectively.
  • Practicing with high-tension scenarios involving hostile stakeholders.

Handling Community Complaints About Service Fees

  • Understanding public perception of utility costs.
  • Structuring empathetic responses without compromising the institutional position.
  • Simulated dialogues with residents challenging service charges.

Social Media Exposure and Viral Incident Response

  • Risk analysis: unauthorized recordings and viral spread.
  • Behavioral guidelines when being filmed.
  • Internal communication protocols following a media incident.

Engaging Political and Institutional Stakeholders

  • Stakeholder mapping: local government, councils, community boards, and local leaders.
  • Preparing for interventions in institutional meetings.
  • Handling challenging questions in political settings.

De-escalation Techniques in Public Confrontations

  • Identifying early warning signs of escalation and how to interrupt them.
  • Using non-verbal language to reduce hostility.
  • Role-playing altercations in public spaces.

Real Field Case Analysis

  • Examining real incidents from participants' operations.
  • Identifying effective responses and areas for improvement.
  • Applying lessons learned to the ABC protocol.

Practical Simulations with Critical Actors

  • Designing scenarios based on real team experiences.
  • Intensive practice with real-time feedback.
  • Role rotation to develop empathy with counterparts.

Post-Incident Protocols and Institutional Communication

  • Steps for internally reporting a critical incident.
  • Coordination with the corporate communications team.
  • Defining spokespersons and key post-event messages.

Personal Action Plan

  • Self-assessment of individual areas for improvement.
  • Defining concrete commitments for daily operations.
  • Creating a field pocket guide with ABC steps and assertive phrases.

Building Organizational Resilience

  • Team care as a factor in emotional sustainability.
  • Peer support practices after critical incidents.
  • Self-care routines for exposed personnel.

Closing and Application Commitments

  • Group reflection on key learnings.
  • Post-course follow-up goals.
  • Adopting the ABC card as a daily field tool.
  • Program evaluation and feedback.

Requirements

  • Experience in field operations or community-facing roles (preferred, but not required).
  • A willingness to engage in role-plays and group exercises.

Audience

  • Field staff, supervisors, and commercial and institutional relations personnel in public services who interact with communities, local authorities, and digital media.
 21 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 4800 € + VAT*

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