Digital Marketing Training Course

In today's hyper-connected world, a robust digital presence is vital for a company's longevity.

This live, instructor-led training is designed for marketing professionals at all levels looking to bolster their business's online brand positioning, assess performance, and manage image and reputation by carrying out a comprehensive Online Brand Audit.

The collective impact of various digital touchpoints will ultimately determine how your target audience perceives your company and whether they choose to engage with your business.

Conducting an online brand audit has become the standard approach for organizations aiming to evaluate and enhance their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your owned digital assets, this audit analyzes external channels outside your control to gauge brand perception and how your brand is discussed online.

Upon completing the online brand audit, you will be equipped to create a transformative brand marketing strategy that aligns with broader business objectives.

While categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, ranging from customer experience and user journeys to insight generation and marketing strategy.

By the end of this training, participants will be able to:

• Assess a brand's online presence to identify strengths and weaknesses.
• Reveal a business's online reputation and public image.
• Determine and reinforce a brand's market positioning.
• Create a results-oriented brand strategy and a cohesive online marketing communication plan.
• Perform competitive brand analysis and develop industry perceptual maps.
• Carry out an SEO audit.
• Understand updated SEO guidelines in the era of AI.
• Gain insights into how diverse customer segments perceive a business and its offerings.
• Implement online social listening techniques.
• Leverage AI to streamline routine brand audit processes.

This live, instructor-led training in the Netherlands (delivered online or on-site) targets social media managers and marketing professionals from beginner to intermediate levels. It is structured to help participants build and oversee online communities, craft impactful content strategies, and deepen brand engagement.

By the conclusion of the training, participants will be able to:

• Define target audiences and adapt social media strategies to fit them.
• Select appropriate social media platforms aligned with business goals.
• Build effective content strategies, including defining content pillars, formats, and calendars.
• Analyse competitors to improve social media tactics.
• Create paid ad campaigns and evaluate their success.
• Engage and moderate online communities with effectiveness.
• Address social media crises and uphold brand reputation.
• Adhere to ethical best practices and social media policies.

This instructor-led live training in the Netherlands develops essential crisis communication and emotional management skills for public service field staff. You will learn the ABC protocol, de-escalation methods, and assertive techniques to manage confrontations and protect organizational reputation.

This 7-hour instructor-led training in the Netherlands focuses on core digital sales strategies, including customer acquisition, engagement, and retention. Learners will discover how to harness modern digital channels, improve online customer interactions, and utilize CRM tools to drive measurable business growth.

This instructor-led live training in the Netherlands (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led session in the Netherlands, offered either online or on-site, targets beginner to intermediate marketers looking to construct, monitor, and perfect advertising campaigns on prominent social media networks.

By the end of the program, participants will be equipped to:

• Develop a methodical framework for social media campaign construction.
• Establish and administer ad campaigns across Facebook, Google, and TikTok.
• Determine campaign aims and pick suitable ad formats.
• Recognize and focus on the most suitable audience for advertising.
• Improve ad outcomes utilizing analytics and A/B testing techniques.
• Manage budgets proficiently to maximize return on investment.