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Course Outline
Defining the Target Market
- Creating audience personas
- Techniques for market research
- Understanding the social media behaviours of target customers
Selecting Appropriate Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Matching business objectives with platform capabilities
- Optimising profiles to drive engagement
Developing a Social Media Strategy
- Establishing content pillars and selecting content types
- Planning a content calendar and scheduling posts
- Balancing organic reach with paid content
Competitor Analysis
- Identifying primary competitors
- Reviewing their social media approaches
- Applying insights to gain a competitive edge
Creating and Managing Paid Ads
- Introduction to social media advertising
- Setting up ad campaigns and defining audience targeting
- Monitoring ad performance and optimising results
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and customer complaints
- Promoting user-generated content and community interaction
Social Media Crisis Management
- Identifying potential social media crises
- Formulating a crisis response strategy
- Preserving brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) for social media
- Utilising analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Developing internal social media guidelines
- Addressing legal aspects and data privacy
- Practising ethical engagement and responsible content sharing
Summary and Next Steps
- Review of core concepts
- Resources for ongoing professional development
- Q&A session and discussion
Requirements
- Foundational knowledge of social media platforms
- Accomplished familiarity with digital marketing principles
- Background in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
21 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 4800 € + VAT*
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Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
