Social Media Campaign Creation Training Course

In today's connected world, a brand's digital presence is critical for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses aiming to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels outside your control, helping to evaluate brand perception.

By the end of the online brand audit process, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Discover a business's online reputation and image.
• Identify and enhance a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in the Netherlands (delivered online or on-site) targets social media managers and marketing professionals from beginner to intermediate levels. It is structured to help participants build and oversee online communities, craft impactful content strategies, and deepen brand engagement.

By the conclusion of the training, participants will be able to:

• Define target audiences and adapt social media strategies to fit them.
• Select appropriate social media platforms aligned with business goals.
• Build effective content strategies, including defining content pillars, formats, and calendars.
• Analyse competitors to improve social media tactics.
• Create paid ad campaigns and evaluate their success.
• Engage and moderate online communities with effectiveness.
• Address social media crises and uphold brand reputation.
• Adhere to ethical best practices and social media policies.

This instructor-led digital marketing course in the Netherlands prepares professionals with the essential strategies needed for success. Participants will explore SEO, PPC, social media, email, and mobile marketing, while developing skills in analytics and channel planning to foster measurable business growth.

This 7-hour instructor-led training in the Netherlands focuses on core digital sales strategies, including customer acquisition, engagement, and retention. Learners will discover how to harness modern digital channels, improve online customer interactions, and utilize CRM tools to drive measurable business growth.

This instructor-led live training in the Netherlands (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.