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Course Outline
Introduction to Social Media Advertising
- Understanding paid vs. organic reach
- Choosing the right platform for your campaign
- Overview of ad formats and placements
Defining Campaign Objectives
- Brand awareness vs. conversions
- Traffic, engagement, and lead generation goals
- Aligning campaign objectives with business strategy
Audience Targeting and Segmentation
- Understanding audience demographics
- Custom and lookalike audiences
- Retargeting strategies
Facebook Ads Campaigns
- Setting up a Facebook Business Manager account
- Creating ad campaigns, ad sets, and ads
- Using Facebook Pixel for tracking
Google Ads Campaigns
- Understanding Google Ads structure
- Setting up search, display, and video ads
- Keyword research and bidding strategies
TikTok Ads Campaigns
- Creating TikTok Ads Manager account
- Choosing ad formats (In-Feed, TopView, Spark Ads, etc.)
- Engaging audiences with creative video ads
Budgeting and Bidding Strategies
- Daily vs. lifetime budgets
- Cost-per-click (CPC) vs. cost-per-impression (CPM)
- Maximizing ad spend efficiency
Optimizing Campaign Performance
- A/B testing ad creatives
- Analyzing key performance indicators (KPIs)
- Making data-driven adjustments
Measuring Success and Reporting
- Understanding analytics and insights
- Generating reports for campaign evaluation
- Interpreting metrics to refine future campaigns
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
Requirements
- Basic understanding of social media platforms
- Familiarity with digital marketing concepts
- Experience in content creation is beneficial
Audience
- Social media managers
- Marketing professionals
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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