Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

In today's connected world, a brand's digital presence is critical for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses aiming to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels outside your control, helping to evaluate brand perception.

By the end of the online brand audit process, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Discover a business's online reputation and image.
• Identify and enhance a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights into how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led live training in the Netherlands (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideal for professionals involved in digital marketing and strategy. It explores the core concepts necessary to establish a strong presence on digital platforms. The course provides participants with an introduction to essential digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO. Upon completion, attendees will grasp the significance of analytics and effective strategy, supported by relevant examples.

This instructor-led live training in the Netherlands (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This instructor-led live training in the Netherlands (online or onsite) is designed for beginner to intermediate marketers who want to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Establish a structured method for building social media campaigns.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign objectives and select appropriate ad formats.
• Identify and target the most suitable audience for ad campaigns.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.