Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT in external communications workflows.
- Capabilities and limitations when crafting public-facing messages.
- Responsible and ethical communication practices using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements.
- Generating variations for different platforms (web, print, social media).
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with target audiences.
- Developing campaigns including hashtags, calls to action, and timing cues.
Multilingual Content and Translation Support
- Using ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure in citizen-facing content.
- Validating translated content for readability and accessibility.
Templates and Reusable Prompts
- Developing reusable content structures for FAQs and updates.
- Integrating tone and style guidance into prompts.
- Utilizing examples to guide the structure of ChatGPT’s output.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all outputs.
- Prompting for specific tones such as informative, empathetic, or reassuring.
- Reviewing outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Basic understanding of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- PR teams.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1600 € + VAT*
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Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.
