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Cursusaanbod
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
Vereisten
- An understanding of marketing and communication workflows
- Experience with content creation or campaign management
- No prior technical knowledge of AI required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
14 Uren
Leveringsopties
PRIVÉGROEPSTRAINING
Onze identiteit draait om het leveren van precies wat onze klanten nodig hebben.
- Pre-cursusgesprek met uw trainer
- Aanpassing van de leerervaring om uw doelen te bereiken -
- Op maat gemaakte overzichten
- Praktische, praktische oefeningen met gegevens / scenario's die herkenbaar zijn voor de cursisten
- Training gepland op een datum naar keuze
- Gegeven online, op locatie/klaslokaal of hybride door experts die ervaring uit de echte wereld delen
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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OPENBARE TRAINING
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Reviews (3)
Ik hou van de manier waarop Sonia met het publiek omgaat, ze maakte het webinar levendig, niet saai zoals andere webinars. Ik werd ook verrast door de ChatGPT en echt onder de indruk.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Cursus - ChatGPT for Accounting
Automatisch vertaald
Zijn manier om publiek te winnen
Venkata Narasimha Murthy - 6Point6
Cursus - ChatGPT for Automation
Automatisch vertaald
Praktische voorbeelden in Verzekeringen
Viren - Hollard Insure
Cursus - ChatGPT
Automatisch vertaald
