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 Duration 14 hours (2 days)

Course Outline

Fundamentals of Customer Communication

  • The critical role of effective communication
  • Applying emotional intelligence to client interactions
    • Core emotional intelligence principles for managing difficult clients
    • Practising active listening and demonstrating empathy
    • Using strategic phrasing to shift a difficult client’s mindset
  • Understanding the profile of today’s customer
  • Elements that contribute to a difficult client dynamic:
    • Innate personality traits
    • The desire to extract additional benefits from a situation
    • Misunderstanding of sales terms and conditions
    • Inadequate customer service experiences
    • Sub-par product or service quality standards
    • Personal or financial losses resulting from service inefficiencies

Categories of Conflict in Business Relationships

  • Disagreements arising from misunderstandings
  • Disputes stemming from calculation or deduction errors
  • Conflicts resulting from unmet expectations

Managing Complaints and Claims

  • Identifying the core issue
  • Designating responsibility for conflict management
  • Techniques for handling objections (e.g., the "fog bank" technique)
  • Case study: Addressing a complaint regarding poor service delivery

Approaches to Conflict Resolution

  • Steps towards effective resolution
  • Active listening and suggesting viable solutions
  • Specific methods for engaging with difficult clients (e.g., the "mirror" technique)
  • Transforming objections into sales opportunities
  • Additional beneficial strategies

Self-Care and Emotional Regulation

  • The significance of self-care when interacting with complex clients
  • Methods for controlling stress and frustration

Customer Satisfaction Surveys and Service Assessment

  • The purpose and value of customer satisfaction surveys
  • Crafting effective survey questions
  • Gathering and interpreting feedback data
  • Leveraging insights to elevate service quality and client retention

Interactive Practical Scenarios with Participants

  • Role-playing: Managing tricky customer exchanges
  • Group analysis of genuine customer complaints
  • Creating a follow-up and service evaluation strategy

Recap and Future Actions

Requirements

  • A foundational grasp of customer service principles
  • Prior experience in client-facing positions
  • A willingness to enhance communication and conflict resolution competencies

Target Audience

  • Customer service representatives
  • Sales and account management teams
  • Supervisors and team leaders responsible for client relations

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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