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Course Outline

Introduction to Customer Communication

  • The importance of effective communication
  • Applying emotional intelligence to customer relations
    • Principles of emotional intelligence when dealing with difficult clients
    • Active listening and empathy
    • Strategic phrases to shift a difficult client’s attitude
  • Characteristics of today’s customers
  • Factors contributing to difficult client behavior:
    • Their inherent nature or personality
    • Their desire to gain additional benefits from their situation
    • Lack of understanding regarding sales conditions
    • Previous poor customer service experiences
    • Failure to meet product or service quality standards
    • Personal or financial losses due to inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts due to calculation or deduction errors
  • Conflicts stemming from unmet expectations

Handling Complaints and Claims

  • Identifying the core problem
  • Assigning responsibility for conflict management
  • Techniques for handling objections (e.g., the "fog bank" technique)
  • Case study: Addressing a complaint regarding unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing solutions
  • Specific techniques for dealing with difficult clients (e.g., the "mirror" technique)
  • Turning an objection into a sales opportunity
  • Additional useful strategies

Self-Care and Emotional Management

  • The importance of self-care when dealing with complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Utilizing insights to improve service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Prior experience in client-facing roles
  • An interest in developing advanced communication and conflict resolution skills

Audience

  • Customer service representatives
  • Sales personnel and account managers
  • Supervisors and team leaders responsible for client relations
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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