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Course Outline
Introduction to Qwen Chat for Research Workflows
- Defining the role of Qwen Chat within intelligence processes
- Comparing AI-assisted research tasks with manual execution
- Maintaining reliability and mitigating analytical errors
Prompt Engineering for Market Research
- Designing prompts to extract relevant insights
- Refining tone and analytical precision
- Regulating depth, scope, and specificity
Summarizing Industry Reports and Documents
- Methods for processing lengthy reports
- Identifying key trends, metrics, and core takeaways
- Producing concise, executive-ready summaries
Competitive Analysis with Qwen Chat
- Constructing comparison matrices via prompting
- Emphasizing strengths, weaknesses, and unique differentiators
- Preparing competitor briefs for leadership consumption
Generating Business Intelligence Outputs
- Developing SWOT analyses and strategic overviews
- Drafting insights regarding opportunities and risks
- Creating reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Deriving insights from qualitative sources
- Interpreting trends, customer sentiment, and market signals
- Synthesizing disparate information into coherent narratives
Workflow Integration and Best Practices
- Establishing repeatable AI-assisted research workflows
- Implementing quality control and verification methods
- Ensuring consistency with internal research standards
Ethics, Limitations, and Governance
- Handling confidentiality and responsible usage
- Acknowledging model limitations in analytical contexts
- Applying human-in-the-loop validation protocols
Summary and Next Steps
Requirements
- A foundational understanding of market research principles
- Practical experience with analytical or reporting tools
- Familiarity with business strategy concepts
Target Audience
- Business analysts
- Market research teams
- Professionals in strategy, planning, and product management
14 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
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