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Duration 14 hours
Course Outline
Introduction to Qwen Chat in Research Workflows
- Positioning Qwen Chat within intelligence processes
- Comparing AI-assisted versus manually executed research tasks
- Ensuring reliability and mitigating analytical errors
Prompt Engineering for Market Research
- Structuring prompts to extract relevant insights
- Managing tone and ensuring analytical precision
- Controlling depth, scope, and specificity
Summarizing Industry Reports and Documents
- Techniques for processing lengthy reports
- Extracting key trends, metrics, and critical takeaways
- Creating concise, executive-ready summaries
Competitive Analysis with Qwen Chat
- Building comparison matrices through prompting
- Highlighting strengths, weaknesses, and differentiators
- Drafting competitor briefs for leadership review
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic snapshots
- Drafting insights on opportunities and risks
- Developing reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Extracting insights from qualitative sources
- Interpreting trends, customer sentiment, and signals
- Synthesizing fragmented information into coherent narratives
Workflow Integration and Best Practices
- Building repeatable AI-assisted research workflows
- Applying quality control and verification techniques
- Ensuring alignment with internal research standards
Ethics, Limitations, and Governance
- Managing confidentiality and responsible usage
- Recognizing model limitations in analytical contexts
- Implementing human-in-the-loop validation
Summary and Next Steps
Requirements
- A solid grasp of market research fundamentals
- Practical experience with analytical or reporting tools
- Familiarity with core business strategy concepts
Target Audience
- Business analysts
- Market research teams
- Strategy, planning, and product management professionals
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
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