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Course Outline

Introduction to Qwen Chat for Research Workflows

  • Defining the role of Qwen Chat within intelligence processes
  • Comparing AI-assisted research tasks with manual execution
  • Maintaining reliability and mitigating analytical errors

Prompt Engineering for Market Research

  • Designing prompts to extract relevant insights
  • Refining tone and analytical precision
  • Regulating depth, scope, and specificity

Summarizing Industry Reports and Documents

  • Methods for processing lengthy reports
  • Identifying key trends, metrics, and core takeaways
  • Producing concise, executive-ready summaries

Competitive Analysis with Qwen Chat

  • Constructing comparison matrices via prompting
  • Emphasizing strengths, weaknesses, and unique differentiators
  • Preparing competitor briefs for leadership consumption

Generating Business Intelligence Outputs

  • Developing SWOT analyses and strategic overviews
  • Drafting insights regarding opportunities and risks
  • Creating reusable templates for BI tasks

Analyzing Market Data and Qualitative Inputs

  • Deriving insights from qualitative sources
  • Interpreting trends, customer sentiment, and market signals
  • Synthesizing disparate information into coherent narratives

Workflow Integration and Best Practices

  • Establishing repeatable AI-assisted research workflows
  • Implementing quality control and verification methods
  • Ensuring consistency with internal research standards

Ethics, Limitations, and Governance

  • Handling confidentiality and responsible usage
  • Acknowledging model limitations in analytical contexts
  • Applying human-in-the-loop validation protocols

Summary and Next Steps

Requirements

  • A foundational understanding of market research principles
  • Practical experience with analytical or reporting tools
  • Familiarity with business strategy concepts

Target Audience

  • Business analysts
  • Market research teams
  • Professionals in strategy, planning, and product management
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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