Course Outline
Introduction to AI in Marketing
- Overview of AI's role in modern marketing strategies.
- Introduction to DeepSeek models and their capabilities in marketing.
- The importance of data-driven marketing and AI integration.
Utilizing DeepSeek for Customer Segmentation
- Techniques for analyzing customer demographics, behaviors, and preferences.
- Using DeepSeek models to create effective audience segments.
- Personalization strategies for targeted campaigns.
Predictive Analytics for Marketing Campaigns
- Understanding predictive modeling and its impact on customer journey forecasting.
- Applying DeepSeek for lead scoring and conversion prediction.
- Optimizing marketing spend through AI-driven insights.
Optimizing Marketing Campaigns with DeepSeek
- Automating campaign creation and delivery using DeepSeek.
- A/B testing and continuous improvement powered by AI.
- Integrating DeepSeek models with marketing automation platforms.
Leveraging Data Analytics for Customer Engagement
- DeepSeek's role in identifying key engagement drivers.
- Enhancing customer retention strategies through real-time analytics.
- Using AI to deliver personalized experiences across channels.
Case Studies and Applications in Marketing
- Real-world examples of businesses using AI for marketing automation.
- Key metrics and KPIs tracked with DeepSeek models for successful campaigns.
- Lessons learned and best practices from AI-driven marketing.
Summary and Next Steps
Requirements
- Foundational understanding of marketing principles.
- Familiarity with AI-driven applications and analytics tools.
- Experience working with marketing platforms or CRM systems.
Audience
- Digital marketers aiming to leverage AI for campaign optimization.
- Marketing strategists and analysts focused on improving customer targeting.
- Business owners interested in utilizing AI for marketing automation and insights.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
