Course Outline
Introduction: AI in Digital Marketing for OOH and DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- How AI enhances sales and operational efficiency
Prospecting and Lead Qualification using AI
- Identifying key accounts through AI-driven insights
- Implementing predictive lead scoring models
- Synchronizing AI prospecting tools with CRM systems
AI-Driven Proposal Personalization
- Generating dynamic content for client proposals
- Leveraging AI for creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Applying AI tools for performance reporting
- Predicting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback mechanisms
- Engaging in scenario-based pitch roleplays
Integrations with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for targeting and reporting
- Exploring automation in proposal-to-delivery processes
Ethics, Privacy, and Compliance in AI Advertising
- Considerations regarding data privacy
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Summary and Future Steps
Requirements
- Fundamental grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Background experience in sales or account management roles
Target Audience
- OOH and DOOH sales personnel
- Professionals in programmatic advertising
- Account managers specializing in media sales
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
