Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of OOH and DOOH advertising ecosystem
- Programmatic OOH landscape
- Role of AI in enhancing sales and operations
AI for Prospecting and Lead Qualification
- Identifying target accounts using AI-driven insights
- Predictive lead scoring models
- Integrating AI prospecting with CRM systems
Proposal Personalization with AI
- Dynamic content generation for client proposals
- AI-assisted creative recommendations
- Tailoring offers using customer behavior data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- AI tools for campaign performance reporting
- Forecasting and optimizing inventory utilization
AI in Pitch Simulation and Training
- Using AI chatbots for objection handling practice
- Speech analysis and feedback tools
- Scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Using Place Exchange API data for targeting and reporting
- Automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Transparency in AI-driven decision-making
- Industry compliance guidelines
Summary and Next Steps
Requirements
- Basic understanding of digital marketing concepts
- Familiarity with OOH and DOOH advertising workflows
- Experience in sales or account management
Audience
- OOH and DOOH sales teams
- Programmatic advertising professionals
- Account managers in media sales
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
Contact us for an exact quote and to hear our latest promotions
Public Training
Please see our public courses
