Course Outline
Introduction to AI in Digital Marketing for OOH and DOOH
- An overview of the OOH and DOOH advertising ecosystem.
- The current programmatic OOH landscape.
- How AI enhances sales and operational efficiency.
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights.
- Predictive lead scoring models.
- Integrating AI prospecting tools with CRM systems.
Proposal Personalization with AI
- Dynamic content generation for client proposals.
- AI-assisted creative recommendations.
- Customizing offers based on customer behavior data.
Data Analysis and Performance Insights
- Collection and processing of OOH campaign data.
- Utilizing AI tools for campaign performance reporting.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Using AI chatbots to practice objection handling.
- Speech analysis and feedback mechanisms.
- Scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH.
- Leveraging Place Exchange API data for targeting and reporting.
- Automation opportunities within proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations for data privacy.
- Ensuring transparency in AI-driven decision-making.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A fundamental grasp of digital marketing principles.
- Familiarity with OOH and DOOH advertising workflows.
- Professional experience in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers specializing in media sales.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
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Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
