Course Outline
Positioning and AI-Assisted Content Creation
- Establishing academic, institutional, and brand positioning
- Drafting persona-led content for web, email, and social media using AI
- Ensuring brand voice consistency, editing, and quality control with AI tools
Public Relations and Reputation Management
- Monitoring online reputation through AI-driven listening tools
- Proactive PR: Utilising AI for media outreach and drafting press materials
- Developing crisis planning and response playbooks supported by AI alerts
Digital Marketing Optimisation and Analytics
- Segmentation and targeting via ML-based clustering
- Conducting A/B testing, uplift modelling, and attribution analytics for campaigns
- Workflows for automated creative testing and budget optimisation
Innovation in Educational Products and Services
- Identifying product opportunities through data-driven discovery
- Designing microcredentials, blended offerings, and AI-enabled services
- Frameworks for rapid prototyping and pilot evaluation
Enhancing Academic Programmes with AI Differentiators
- Integrating AI features into curricula and student services
- Communicating programme value using AI-generated evidence and outcomes
- Partnership models with industry and AI vendors
Internal Communication, Change Management, and Digital Culture
- Cultivating internal buy-in for AI initiatives
- Addressing training, governance, and ethical considerations for AI use
- Roadmaps for capability building and role adaptation
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by AI (logistics, personalization)
- Strategies for feeder school engagement and relationship mapping using AI insights
- Measuring event impact and follow-up conversion through analytics
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative
- Group design: Defining objectives, tools, KPIs, and rollout plan
- Presentation and peer feedback on the strategic plan
- Roadmap for implementation and quick wins
Summary and Next Steps
Requirements
- Fundamental understanding of marketing principles
- Proficiency with digital channels is advantageous
- Willingness to adopt AI-driven tools and workflows
Target Audience
- Marketing managers within higher education
- Leads for institutional communications and public relations
- Programme directors and innovation teams
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
