Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

Leveraging AI in Digital Marketing involves applying artificial intelligence technologies to boost sales efficiency, targeting precision, personalization, and campaign optimization within the advertising sector.

This instructor-led live training (available online or on-site) is designed for intermediate-level OOH/DOOH sales professionals seeking to harness AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Conduct sales pitch simulations using AI for preparation and continuous improvement.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course investigates practical applications of artificial intelligence in institutional marketing within the private higher education sector. It examines content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

Upon completion of this training, participants will be able to:

• Develop AI-assisted academic and brand positioning content that aligns with target personas and distribution channels.
• Formulate AI-informed reputation and public relations strategies for both online and offline environments.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be applied to daily sales and market analysis tasks — ranging from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (available online or on-site) targets beginner to intermediate commercial professionals who want to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) is designed for professionals with little to no AI experience who want to maximize their efficiency by integrating ChatGPT into their daily tasks.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to achieve higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices for its use.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical practice sessions.
• Hands-on implementation within a live laboratory environment.

Customization Options

• To arrange a customized training session for this course, please get in touch with us.

This instructor-led, live training in the Netherlands (online or onsite) is designed for marketers looking to integrate ChatGPT into their marketing campaigns. Participants will discover how to leverage ChatGPT for various marketing tasks, such as content creation, customer support, and social media management.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Utilize ChatGPT to produce engaging marketing copy, blog posts, and social media content.
• Create a ChatGPT-driven chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in the Netherlands (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in the Netherlands (online or onsite) is designed for intermediate to advanced marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in the Netherlands (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts of all levels who wish to leverage generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in the Netherlands (online or onsite) is designed for intermediate-level marketing and sales professionals who want to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to produce high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.