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Course Outline
Module 1: Storytelling for Brands
- Essentials of brand storytelling
- Emotional connections with audiences
- Case studies of successful narratives
Module 2: Advertising Trends
- Global and local advertising trends
- Analysis of award-winning campaigns
- Lessons for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for creative industries
- Applications of AI in advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising ideas
- Team-based workshop: from art to campaign
Summary and Next Steps
Requirements
- An understanding of basic marketing concepts
- Experience in communication or creative projects
- Familiarity with advertising campaigns
Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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