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Course Outline
Module 1: Brand Storytelling
- The essentials of brand storytelling
- Building emotional connections with audiences
- Case studies featuring successful narratives
Module 2: Advertising Trends
- Global and local advertising trends
- Analysis of award-winning campaigns
- Extracting lessons for creative inspiration
Module 3: Artificial Intelligence in Advertising
- An overview of AI tools for the creative industry
- Applying AI to advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity and Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising concepts
- Team-based workshop: bridging the gap from art to campaign
Summary and Next Steps
Requirements
- A solid grasp of fundamental marketing principles
- Experience in communication or creative project management
- General familiarity with advertising campaigns
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand managers
10 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
