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Course Outline

Introduction

  • Understanding UX
  • Differentiating UX from UI
  • Key stages within the UX process
  • Aligning user needs with business goals

Uncovering User Insights

  • Principles of user research
  • Developing detailed user personas
  • Formulating effective questions for users
  • Utilizing established design patterns
  • Designing interfaces for multiple devices

Information Architecture (IA)

  •  Defining Information Architecture
  •  Common IA categories

Visual Design Essentials

  •  Importance of visual weight
  •  Leveraging contrast effectively
  •  Adding depth to layouts
  •  Choosing suitable colour schemes
  •  Maintaining precise alignment
  •  Organizing elements through proximity
  •  Applying consistency via repetition
  •  Using lines for structural guidance
  •  Defining boundaries through edges
  •  Strategically breaking repetitive patterns

Establishing Visual Hierarchy

  •  Optimizing designs using Z-patterns
  •  Applying F-pattern approaches

 
Layout Design Fundamentals

  •  Enabling effortless browsing
  •  Facilitating user search processes
  •  Supporting content discovery mechanisms

Page Structure Principles

  •  Crafting wireframes
  •  Recognizing critical visible areas
  •  Strategic image placement
  •  Creating compelling headlines
  •  Designing intuitive interaction zones

Designing Forms

  •  Crafting persuasive calls-to-action
  •  Formulating clear labels
  •  Integrating descriptive placeholders
  •  Providing concise instructions
  •  Designing user-friendly buttons

Understanding User Psychology

  •  Explaining conditioning effects
  •  Implementing effective persuasion tactics
  •  Creating memorable user experiences

Data Utilization

  •  Deciphering core data concepts
  •  Generating meaningful summaries
  •  Interpreting statistical metrics
  •  Assessing diverse graph structures
  •  Executing appropriate analytical tests

Requirements

Basic computer proficiency.
Familiarity with web and app design processes is advantageous.

 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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