Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: A deep dive into Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Exploring the relationship between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to identify patterns and problem definitions, recognizing that "finding the right problem" is often more critical than the solution itself.
- Group Exercise: Exploring "Why" vs. "How" – Identifying a real-world complex problem to solve throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Techniques for understanding user pain points, needs, and motivations.
- Stakeholder Mapping: Identifying who is affected by the problem and how to engage them effectively.
- The Persona: Creating archetypes representing the target audience.
- Defining the Problem: Crafting effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group's chosen case study.
Ideation & Divergent Thinking
- Generating Ideas: Techniques to overcome creative blocks, such as SCAMPER, brainstorming rules, and the "Worst Possible Idea" approach.
- Idea Selection: Methods for filtering and prioritizing ideas, including dot voting and the Impact/Effort Matrix.
- Agile Estimation: Introducing basic techniques to assess the viability of ideas.
- Group Exercise: A rapid ideation sprint to generate potential solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Principles of rapid prototyping using paper, cardboard, storyboarding, and role-play.
- Testing: How to formulate a test plan and gather meaningful feedback.
- Iterative Approach: Understanding the "Build-Measure-Learn" cycle and embracing failure as a learning opportunity.
- Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize the proposed solution.
- Workshop: Creating low-fidelity prototypes of the top solutions.
Testing, Evaluation & Refinement
- Running the Test: Strategies for presenting prototypes and asking the right questions.
- Feedback Loops: Distinguishing between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution diverges from the user’s core needs.
- Group Exercise: Peer testing of prototypes and refining the solution based on received feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily work and decision-making processes.
- Cultural Implementation: Overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Reviewing key takeaways, creating personal action plans, and closing the loop on the learning journey.
Requirements
Who Should Attend
- Professionals aiming to strengthen their creative problem-solving and innovation capabilities.
- Leaders wishing to cultivate a culture of empathy and forward-thinking within their teams.
- Individuals with an interest in disruptive innovation, product design, or process improvement.
4 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
