Course Outline
Introduction
• Understanding product failure: building solutions for needs customers do not have.
Customer Interviews
• Developing an effective interview guide.
• Phrasing questions to avoid leading the customer.
• Synthesising the findings from interviews.
Journey and Process Mapping
• Constructing the customer journey map.
• Identifying true pain points within the process.
From Insights to Action
• Formulating hypotheses from observed insights.
• Converting hypotheses into actionable backlog items.
Prototype Testing
• Validating ideas at low cost before development.
• Collaborating with UX specialists on prototype creation.
Practical Application
• Conducting interview sessions and journey mapping on a real case study.
Wrap-up and Future Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary.
Target Audience
• Product Owners and product managers.
• UX designers and researchers.
• Business teams seeking to make decisions driven by customer evidence.
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 1600 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
