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 Duration 14 hours (2 days)

Course Outline

Zoho CRM Fundamentals

  • Key features and their business impact
  • Navigating the interface and understanding module composition
  • User classifications and access controls

Lead and Contact Oversight

  • Generating and evaluating leads
  • Transitioning leads into opportunities
  • Managing account and contact records

Customisation and Setup

  • Adding custom fields and modules
  • Designing page layouts and views
  • Automating processes via workflows, rules, and actions

Reporting and Dashboards for Insights

  • Generating and adjusting reports
  • Constructing and analysing dashboards
  • Applying filters, grouping data, and analysing KPIs

Change Management and Governance

  • Tracking versions of customisations
  • Reviewing audit logs and activity history
  • Best practices for documenting processes and approval flows

Data Handling and Import/Export

  • Bringing in leads, contacts, and other records
  • Removing duplicates and tidying data
  • Tools for data backup and migration

Integration and Expansion

  • Connecting Zoho CRM with the Zoho suite (e.g., Campaigns, Books)
  • Linking third-party applications (e.g., Google Workspace, Outlook)
  • Overview of APIs and Webhooks

Monitoring, Assistance, and Enhancement

  • Supervising user behaviour and system performance
  • Administrator tools and support materials
  • Strategies for scalability and ongoing improvement

Recap and Future Directions

Requirements

  • A solid grasp of fundamental sales and customer relationship processes
  • Familiarity with cloud-based business applications or CRM platforms

Target Audience

  • CRM administrators and operational personnel
  • Sales managers and marketing analysts
  • Team leaders charged with CRM setup and governance

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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