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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Industry use cases.
  • Hands-on lab: Configuring the Vertex AI environment.

Image Generation with Imagen

  • Designing prompts for high-quality image outputs.
  • Addressing style, consistency, and branding requirements.
  • Hands-on lab: Developing product imagery.

Video Creation with Veo

  • Implementing text-to-video workflows.
  • Editing and refining generative video content.
  • Hands-on lab: Producing short marketing videos.

Speech and Audio with Chirp

  • Leveraging text-to-speech and speech-to-text capabilities.
  • Exploring voice cloning and accessibility applications.
  • Hands-on lab: Creating branded audio content.

Music Generation with Lyria

  • Generating compositions across various genres.
  • Integrating music into marketing and media campaigns.
  • Hands-on lab: Producing background music.

Combining Media Modalities

  • Chaining outputs across models (e.g., image + audio + video).
  • Constructing multimodal workflows for storytelling.
  • Hands-on lab: Assembling a comprehensive multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Navigating ethical considerations and brand safety.
  • Optimizing workflows for scale and regulatory compliance.
  • Reviewing case studies of enterprise adoption.

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and APIs.
  • Foundational understanding of generative AI concepts.
  • Familiarity with media workflows (image, video, or audio).

Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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