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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Applications across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-quality visual output
  • Considering style, consistency, and branding
  • Practical lab: generating product visuals

Video Creation with Veo

  • Managing text-to-video workflows
  • Editing and enhancing generated video content
  • Practical lab: creating short-form marketing videos

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text
  • Applications in voice cloning and accessibility
  • Practical lab: producing branded audio assets

Music Generation with Lyria

  • Composing music across different genres
  • Incorporating music into marketing and media strategies
  • Practical lab: creating background music tracks

Integrating Media Modalities

  • Connecting outputs across models (image + audio + video)
  • Developing multimodal workflows for narrative storytelling
  • Practical lab: assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and maintaining brand safety
  • Optimizing processes for scalability and compliance
  • Reviewing case studies of enterprise adoption

Conclusion and Next Steps

Requirements

  • Practical experience with cloud-based tools and APIs
  • Foundational knowledge of generative AI concepts
  • Working familiarity with media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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