Course Outline
Introduction to Generative AI in Tourism
- Overview of AI in the travel industry
- Key Generative AI technologies (GPT, DALL·E, Google Gemini, etc.)
- Ethical considerations and AI limitations in tourism
AI-Powered Personalization in Travel Planning
- Using AI for personalized travel recommendations
- AI-driven itinerary generation and trip planning
- Leveraging AI for customer profiling and targeting
Enhancing Customer Experience with AI Chatbots
- Developing AI-powered virtual travel assistants
- Integrating chatbots for 24/7 customer support
- Case studies: Successful AI chatbot applications in tourism
AI-Generated Content for Tourism Marketing
- Creating AI-generated travel blogs and social media content
- Enhancing visual marketing with AI-generated images and videos
- Using AI to optimize SEO and online visibility
Automating Operational Efficiency in Hospitality
- AI-driven dynamic pricing and revenue management
- AI in booking systems and customer service automation
- Streamlining operations with AI-based data analysis
Future Trends and Innovations in AI for Tourism
- Emerging AI trends in travel and hospitality
- The role of the metaverse and virtual tourism experiences
- Opportunities and challenges for AI adoption in the industry
Summary and Next Steps
- Key takeaways from the course
- Resources for further learning
- Q&A and closing remarks
Requirements
- An understanding of digital marketing and customer engagement strategies
- Experience with online content creation or tourism industry practices
- Basic familiarity with AI concepts and tools
Audience
- Tourism professionals and travel agencies
- Hotel and hospitality managers
- Marketing and content creators in the tourism industry
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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