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Course Outline
1. Thinking about the Product
- Identifying customer needs
- Market and competitor analysis
- Defining market size associated with the customer problem or need
- User segmentation and persona definition
- Product vision, purpose, and strategy
- Value/effort-based prioritization
- Value maps and desired outcomes
2. Creating the Product
- User-centered design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and writing user stories
- Early validation techniques (MVP, experiments)
- Defining product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (AI applied to products)
- Data-driven design
- Service design blueprint (service mapping)
- Backlog management and prioritization (session with expert)
3. Delivering the Product to the Customer
- Release and roadmap management
- Go-to-market strategies
- Onboarding and measuring post-launch product experience
- Gathering feedback in production
- Coordination with marketing and sales
- Building the product funnel and monitoring dashboard
4. Capturing Value
- Product metrics (NPS, DAU, retention, etc)
- Monetization and pricing models
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Scalability and sustainability of the product
- Product P&L
- Business case
Summary and Next Steps
Requirements
- An understanding of banking operations
- Experience with digital product development
- Familiarity with basic AI concepts
Audience
- Product managers in the banking sector
- Digital transformation leaders
- Banking professionals involved in AI-driven product design
40 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 8000 € + VAT*
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Testimonials (1)
It was fairly interactive, quite well focused on our areas of interest. It gives a good base for further development in the area
