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Duration 40 hours
Course Outline
1. Product Conceptualisation
- Identifying customer needs
- Market and competitor analysis
- Estimating the market size related to specific customer problems or needs
- User segmentation and persona development
- Product vision, purpose, and strategic direction
- Prioritisation based on value and effort
- Value mapping and defining desired outcomes
2. Product Creation
- User-centred design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and user story writing
- Early validation techniques (MVP, experiments)
- Defining product metrics
- Practical Design Thinking workshop
- Prompt engineering for leaders (applying AI to products)
- Data-informed design
- Service design blueprint (service mapping)
- Backlog management and prioritisation (expert session)
3. Product Delivery
- Release and roadmap management
- Go-to-market strategies
- Onboarding and measuring post-launch product experience
- Collecting feedback in production
- Coordination with marketing and sales teams
- Building the product funnel and monitoring dashboards
4. Value Realisation
- Product metrics (NPS, DAU, retention, etc.)
- Monetisation and pricing models
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Product scalability and sustainability
- Product P&L
- Business case development
Summary and Next Steps
Requirements
- An understanding of banking operations
- Experience with digital product development
- Familiarity with basic AI concepts
Target Audience
- Product managers in the banking sector
- Digital transformation leaders
- Banking professionals involved in AI-driven product design
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 8000 € + VAT*
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Testimonials (1)
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