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Duration 40 hours
Course Outline
1. Product Thinking
- Understanding customer needs
- Analysing the market and competitors
- Estimating market size related to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritising based on value and effort
- Mapping value and desired outcomes
2. Product Creation
- User-centric design (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Early validation methods (MVP, experiments)
- Setting product metrics
- Conducting a practical Design Thinking workshop
- Leadership-focused prompt engineering (applying AI to products)
- Data-informed design
- Service design blueprints (service mapping)
- Backlog management and prioritisation (session with an expert)
3. Product Delivery
- Managing releases and roadmaps
- Developing go-to-market strategies
- Onboarding users and measuring post-launch experience
- Collecting feedback in production environments
- Collaborating with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Value Capture
- Tracking product metrics (NPS, DAU, retention, etc.)
- Exploring monetization and pricing models
- Conducting funnel analysis
- Assessing customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Developing the Product P&L
- Building the business case
Summary and Next Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Working knowledge of fundamental AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking specialists engaged in AI-driven product design
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 8000 € + VAT*
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Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
