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Duration 14 hours
Course Outline
Advanced Prompting with ChatGPT
- Introduction to ChatGPT and the fundamentals of prompt engineering
- Generating high-quality content, including emails, executive summaries, reports, and creative briefs
- Automating routine and repetitive tasks by designing custom prompts
Google AI Ultra (Gemini) in Professional Settings
- Overview of Gemini’s integration within Google Docs, Sheets, and Gmail
- Generating real-time writing assistance, summaries, and data-driven insights
- Enhancing collaborative workflows through AI assistance within the Google ecosystem
AI-Driven Image and Video Creation
- Survey of leading platforms, including Adobe Firefly, Runway ML, and Canva Magic Studio
- Creating and refining AI-generated imagery for presentations and marketing campaigns
- Producing video assets using text-to-video generation tools
AI Capabilities in Microsoft 365 (Copilot)
- Exploring Microsoft Copilot features in Word, Excel, and Outlook
- Streamlining document summarization and drafting professional communications
- Visualizing complex data and automating spreadsheet tasks with Copilot
Cybersecurity and Ethical AI Implementation
- Navigating data privacy issues and the risks associated with AI-generated content
- Establishing best practices for the ethical use of AI tools within corporate structures
- Addressing compliance requirements and implementing risk mitigation strategies
Applied AI Scenarios in Creative Processes
- Utilizing AI to support content ideation for communication teams
- Accelerating design iterations and prototyping through AI assistance
- Examining case studies involving video production and social media content strategy
Accessible AI Tools for Daily Operations
- Reviewing tools with robust free tiers, such as Notion AI, Grammarly, DALL·E, and Canva AI
- Developing strategies for selecting the right tools based on specific workplace requirements
- Guided hands-on experimentation and feature exploration
Course Summary and Future Pathways
Requirements
- A solid working knowledge of standard office suites, including Microsoft 365 and Google Workspace
- Prior experience with digital communication channels or content creation processes
- Basic familiarity with cloud-based platforms and online collaborative tools
Target Audience
- Professionals in communications and public relations
- Graphic designers and multimedia producers
- Content creators and digital marketing teams
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
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