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Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its interface
- Basics of marketing automation and lead lifecycle management
- Managing leads, accounts, and audiences effectively
- Creating intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms
- Creating landing pages and dynamic content blocks
- Building automation workflows such as drip campaigns
- Measuring campaign performance and optimizing outcomes
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web)
- Using tokens and snippets for content reuse and consistency
- Applying AI-driven personalization with Adobe Sensei
- Integrating CRM systems such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creating dashboards and performance reports
- Understanding multichannel attribution and calculating ROI
- Implementing data governance and ensuring security compliance
- Applying best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education
- Building automated workflows for student communication and follow-up
- Evaluating and presenting results based on campaign objectives
Summary and Next Steps
Requirements
- Basic understanding of digital marketing and CRM concepts
- Familiarity with email marketing and lead management workflows
- Interest in automation and data-driven marketing strategies
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff responsible for communication, outreach, or enrollment marketing
21 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €6840 online delivery, based on a group of 2 delegates, €2160 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.
