Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Overview of the platform and its user interface
- Core concepts of marketing automation and lead lifecycle management
- Effective management of leads, accounts, and audiences
- Development of intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Setup of email programs and web forms
- Creation of landing pages and dynamic content blocks
- Construction of automation workflows, such as drip campaigns
- Tracking campaign performance and refining results
Module 3: Advanced Automation and Personalization
- Design of multichannel nurturing programs (email, social media, web)
- Utilization of tokens and snippets for content reuse and consistency
- Implementation of AI-driven personalization using Adobe Sensei
- Integration of CRM systems, including Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creation of dashboards and performance reports
- Understanding multichannel attribution and calculating ROI
- Implementation of data governance and ensuring security compliance
- Application of best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuration of a real-world campaign tailored for higher education
- Development of automated workflows for student communication and follow-up
- Evaluation and presentation of results aligned with campaign objectives
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing and CRM principles
- Familiarity with email marketing and lead management processes
- An interest in automation and data-driven marketing strategies
Target Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff responsible for communication, outreach, or enrollment marketing
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 4800 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
