Course Outline
Introduction to Data Storytelling
- What is data storytelling and why it matters
- Elements of effective stories: narrative, visuals, data
- Common use cases in public and corporate settings
Understanding the Audience and Context
- Who is your audience and what do they need?
- Designing for technical vs. non-technical stakeholders
- Setting the tone: persuasive, explanatory, exploratory
Choosing the Right Visuals
- When to use bar charts, line graphs, scatter plots, and more
- Common missteps in visual encoding
- Color, layout, and hierarchy in storytelling
Structuring the Narrative
- Defining the “so what” of your data
- Storyboarding and visual sequencing
- Using annotations and visual cues
Practical Tools and Techniques
- Excel, Power BI, Tableau, Google Data Studio basics
- Slide-based and dashboard-based storytelling
- Using templates and reusable structures
Workshop and Critique
- Group analysis of example stories
- Before-and-after visual transformations
- Peer feedback on draft storyboards
Summary and Next Steps
Requirements
- An understanding of basic data visualization principles
- Experience working with charts, graphs, or dashboards
- Familiarity with spreadsheets or visualization tools
Audience
- Data analysts
- Public sector communicators
- Policy advisors and managers who interpret data
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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