Course Outline

Foundations of High-Impact Sales

  • Core principles of rapid sales success
  • What has changed in the modern buying landscape
  • Understanding sales psychology

Modern Cold Calling Techniques

  • Structuring an effective cold call
  • Reducing resistance in the first 10 seconds
  • Practicing high-conversion openers

Breaking the Ice Quickly

  • Building trust in under 10 seconds
  • Micro-behaviors that improve first impressions
  • Techniques for different buyer personalities

Handling Objections with Confidence

  • Identifying common objection patterns
  • Frameworks for responding effectively
  • Using empathy to diffuse resistance

Creating Scripts That Convert

  • Elements of a powerful sales script
  • Improvisation techniques for natural conversations
  • Script templates for various situations

Psychology and Human Connection

  • The science behind persuasion
  • Building emotional resonance
  • Non-verbal cues that influence outcomes

Sales Strategies for Non-Traditional Profiles

  • Techniques for introverted or analytical personalities
  • Leveraging strengths without forcing traditional methods
  • Adapting strategies to different communication styles

Using Salesforce for High-Velocity Sales Tracking

  • Creating and managing sales activities
  • Tracking cold calls, follow-ups, and conversions
  • Using dashboards to measure rapid results

Summary and Next Steps

Requirements

  • An understanding of basic sales concepts
  • Experience with customer communication
  • Familiarity with digital tools

Audience

  • Sales professionals
  • Customer-facing staff
  • Anyone moving into a sales-oriented role
 14 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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