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Course Outline
Machine Learning Introduction
- Types of machine learning – supervised vs unsupervised
- From statistical learning to machine learning
- The data mining workflow: business understanding, data preparation, modeling, deployment
- Choosing the right algorithm for the task
- Overfitting and the bias-variance tradeoff
Python and ML Libraries Overview
- Why use programming languages for ML
- Choosing between R and Python
- Python crash course and Jupyter Notebooks
- Python libraries: pandas, NumPy, scikit-learn, matplotlib, seaborn
Testing and Evaluating ML Algorithms
- Generalization, overfitting, and model validation
- Evaluation strategies: holdout, cross-validation, bootstrapping
- Metrics for regression: ME, MSE, RMSE, MAPE
- Metrics for classification: accuracy, confusion matrix, unbalanced classes
- Model performance visualization: profit curve, ROC curve, lift curve
- Model selection and grid search for tuning
Data Preparation
- Data import and storage in Python
- Exploratory analysis and summary statistics
- Handling missing values and outliers
- Standardization, normalization, and transformation
- Qualitative data recoding and data wrangling with pandas
Classification Algorithms
- Binary vs multiclass classification
- Logistic regression and discriminant functions
- Naïve Bayes, k-nearest neighbors
- Decision trees: CART, Random Forests, Bagging, Boosting, XGBoost
- Support Vector Machines and kernels
- Ensemble learning techniques
Regression and Numerical Prediction
- Least squares and variable selection
- Regularization methods: L1, L2
- Polynomial regression and nonlinear models
- Regression trees and splines
Neural Networks
- Introduction to neural networks and deep learning
- Activation functions, layers, and backpropagation
- Multilayer perceptrons (MLP)
- Using TensorFlow or PyTorch for basic neural network modeling
- Neural networks for classification and regression
Sales Forecasting and Predictive Analytics
- Time series vs regression-based forecasting
- Handling seasonal and trend-based data
- Building a sales forecasting model using ML techniques
- Evaluating forecast accuracy and uncertainty
- Business interpretation and communication of results
Unsupervised Learning
- Clustering techniques: k-means, k-medoids, hierarchical clustering, SOMs
- Dimensionality reduction: PCA, factor analysis, SVD
- Multidimensional scaling
Text Mining
- Text preprocessing and tokenization
- Bag-of-words, stemming, and lemmatization
- Sentiment analysis and word frequency
- Visualizing text data with word clouds
Recommendation Systems
- User-based and item-based collaborative filtering
- Designing and evaluating recommendation engines
Association Pattern Mining
- Frequent itemsets and Apriori algorithm
- Market basket analysis and lift ratio
Outlier Detection
- Extreme value analysis
- Distance-based and density-based methods
- Outlier detection in high-dimensional data
Machine Learning Case Study
- Understanding the business problem
- Data preprocessing and feature engineering
- Model selection and parameter tuning
- Evaluation and presentation of findings
- Deployment
Summary and Next Steps
Requirements
- Basic knowledge of machine learning concepts such as supervised and unsupervised learning
- Familiarity with Python programming (variables, loops, functions)
- Some experience with data handling using libraries like pandas or NumPy is helpful but not required
- No prior experience with advanced modeling or neural networks is expected
Audience
- Data scientists
- Business analysts
- Software engineers and technical professionals working with data
28 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €9120 online delivery, based on a group of 2 delegates, €2880 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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