Course Outline
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Requirements
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
Getuigenissen (2)
De openheid, het gevoel voor humor, de aanpak en de kennis van de gastheer
Justyna - e-file
Cursus - Mindfulness Workshop
Machine Translated
Het was een nuttige ervaring vanuit zowel professioneel als personal oogpunt. De trainer was zeer deskundig en gaf ons belangrijke informatie voor gebruik op de werkvloer, maar ook in het privéleven. Ik kon reflecteren op mijn eigen karaktereigenschappen en die van de mensen om mij heen en daardoor mezelf ten goede komen of verbeteren. De stressmanagementoefeningen waren eenvoudig en nuttig om toe te passen.
Sara Sertori - ASSTRA Forwarding AG
Cursus - Stress Management and Prevention
Machine Translated